I have been reading with growing interest a number of posts and comments concerning the upcoming localism neighborhood sale/ land rush:
There appears to be a number of different opinions about the subject and I would like to add my two cents worth. Please bear with me because I want to comment on each of the issues and do the best I can to articulate my responses to each.
A number of people have indicated that they feel they have been working and marketing themselves in a region and do not want someone else to have that particular area. The sentiment being that for some reason they "deserve" the location. I guess the most extreme are those who would like to have an entire city. I think this is unrealistic because there are lots of agents in any particular city and more than enough business to go around. There are others who would like it narrowed to a zip code. I know that many people expend a lot of money, time and energy marketing these areas and want something in return but I know that there are many realtors in every part of the country who may feel the same way about these localities but again there are potentially thousands of homes within a zip code. I live and work in Austin, Texas and my primary focus is in Central, West and Southwest Austin and the Eanes School District in the $500K-4.95M price range. There are many neighborhoods within these areas and frankly I have farmed a couple for many years. Again, that hardly seems reasonable and in addition there are 7 or 8 different zip codes in the areas I work that encompass many more THOUSANDS of homes. Narrowing the bids to smaller areas seems fair and reasonable to me so neighborhoods could probably work and let me give you an example.
When I first moved to my neighborhood in the Eanes School District in 1992 (an area with more than a thousand homes), it was referred to me by a fellow realtor. I mentioned that I would probably work there and that we might compete. There are at least five other realtors living there that regularly list and sell homes in the neighborhood. Her comment to me was that I should not worry because each of the realtors working the area had completely different personalities and ways of doing business and that someone that employed me would probably not use her or any of the others. I have always admired this realtor and her advice was right on the nose! My point here is that even if someone stakes a claim to YOUR neighborhood, it does not mean you are going to lose business or that the new person is going to dominate the market at all. They might not even use what they have and that's the point. It is a great idea but an agent will have to actually put some work into it to make it profitable and don't we all hopefully do that every day?
Here is another way of looking at the issue. Purchasing a neighborhood in Localism is a tool. My previous life, before I entered real estate in 1989 was as a carpenter/construction worker. I went through an intense four year apprenticeship program combined with working on site and learned everything from the ground up. I learned to use various tools to complete many construction tasks from the foundation to finish out. I eventually went on to be a Construction Foreman and Superintendant as well as co-founding a company that designed and built furniture and high-end finish out projects all over Texas. As realtors we have a toolbox full of different tools that we can employ along with our experience to generate business and deliver the best possible service in the most professional manner for our sellers and buyers.
I plan to bid on a couple of neighborhoods that I have worked for years and hopefully will add this service to my tool chest an means of increasing my marketing and market share. If I am successful at signing up the neighborhoods, I will add this component to my marketing to increase and develop my market share. If not, I will continue to learn more in this incredible community and frankly I have already received so many great ideas that my assistant and I will be busy trying to use everything else we have found so useful here.
I like that active rain has provided such a great forum for the exchange of constructive ideas and look forward to as much brain storming as possible Again, this will probably generate some serious discussion and I am not attempting to create controversy but you can never tell when it comes to "opinions".
I'm just sayin'...